Howdy buddy,
Rohan Choubey is a well-known name in the world of “Growth Hacking.” Not only, he is the most followed growth hacker on social media. He also created a community of 25,000 people in less than a year. While his book “The Growth Hacking Book” is a global best-seller. He also co-founded Growth Hacking Day. And my friend, these are just a few of his accomplishments. Genuinely, I have a lot of admiration for this man. Not only he is exceptionally skilled but is also extremely humble.
He has executed and published a tonne of successful marketing strategies. One of them is this exclusive cold-mailing blueprint. I’m willing to bet my horses that this cold mailing blueprint will teach you everything you need to know – to run a successful cold mailing campaign. Right from scratch.
Squink your eyes or wear your glasses. But pay very close attention. And learn the cold mailing magic with this 4 steps blueprint that includes a bonus section too.
Step 1: Define ICP ( ideal customer profile )
Whether you’re selling a product or service, understanding your core USPs and ideal customer persona based on:
- Industry
- Job titles / Role
- Location
- Seniority Level
- Company Size
- Years of Experience
- Keywords / Interests, etc.
Step 2: Build your email list
There are two ways to build your email list for cold campaigns:
- Buying the list
- Scraping the list
You should try to avoid buying an email list, always build yours. One of the popular ways to build email lists is through LinkedIn scraping.
Search and scrape your ideal customers on LinkedIn Sales Navigator. Sales Navigator offers very powerful filters that will help you download a targeted email list.
Step 3: Email verification
It is important to make sure all your emails are verified to avoid bounces. Email providers like Gmail ban accounts or push emails to spam if your bounce rate is high.
Bounce = spammer. So make sure all your emails are verified.
Step 4: EMail infrastructure
Here’s the technical setup required for cold emailing:
- Buying a new domain or creating a subdomain (never use the primary domain); redirect the new domain or subdomain to the primary domain.
- Use a paid email provider if possible for best deliverability.
- To avoid junk/spam folders, set up SPF, DKIM & DMARC email records for your domain.
- Setup email campaigns :
- Prefer quality over quantity — start with 10-30 emails per week.
- Gradually increase up to sending 50 emails per day per email account.
- Have a continuous amount of emails sent daily (avoid batch and blast).
- Check your deliverability and improve based on suggestions on Glockapps. Use Postmasters tools by Gmail to learn from Gmail delivery errors, spam reports, feedback loops, and more.
Recommended tools:
- Firstsales or Lemlist for email warmup + email campaigns.
- Check deliverability with GlockApps.
- Analyze email performance on Postmasters Tools by Gmail.
Email writing tips:
- Test Subject lines: coschedule.com/email-subject-line-tester
- A/B test subject lines and email body. Change email content every week.
- Avoid spam-triggering words: emailtooler.com/spam-words-analysis
- Text-only( avoid images, bullets, and other formatting )
- Add value with each follow-up instead of repetition.
- Don’t sell in the first email.
- Send to individuals(avoid group emails such as sales@, info@, etc.)
- Send to business emails.
- No more than one link per email and don’t mask links.
- Include an option to unsubscribe.
