Hola mucho gusto!
You’re about to learn something that will intensify your Email game by taking it to
the NEXT LEVEL….! 🚀
So, there’s this powerful feature in most Email Service Providers that very few
take full advantage of. It’s called Dynamic Content Blocks.
By using dynamic content, you can show slightly different messages to your
audience depending on their behavior and preferences. Dramatically improving
click-through and conversion—without having to create multiple versions of the
same email.
The Dynamic content block allows you to tailor your email campaign so that
different groups of your contacts receive different offers, images, copies, or
calls to action.
A few use cases:
- Promos: Give only first-time buyers a gift when they complete the purchase of the abandoned item in their cart.
- Net-promoter score survey: Ask your customers to fill out a survey to receive a 25% off coupon code. For those who have already submitted a survey, remind them that they have an unused coupon.
- Referral programs: Ask people who haven’t referred yet to refer to unlock a reward. But ask people who’ve already referred to refer more people for an even better reward.
- Newsletters: It’s likely some of your subscribers have read your blog posts.
Pitch your product’s most relevant feature based on the posts they’ve read.
When you find a high-converting block, you can add it to all your email flows
(new subscribers, first-time purchases, and post-purchase). At every stage in
the lifecycle, show people the offer most relevant to them.
See you the next time buddy - stay healthy, learn and grow with Krish (your
neighborhood marketer). If you'd like to talk about marketing, growth, startups, or cryptocurrency. Please feel free to ping me at krishnak.sigh@gmail.com
Would love to chat.