The 17-step checklist even an illiterate dropout can use to get 17 times more ROI than any other Cold mailing guy

Heya buddy’

If I ask you, “What is that single most effective marketing tactic which hasn’t
changed much over the years? But bouyyyy… it still delivers the best return on
investment.”

THINK POOH THINK…

It’s Cold mailing. For many marketers, salespeople, and founders, it
remains the magic formula for closing a business, setting up a meeting, or
requesting a favor. It’s that one weapon you should definitely have in your
arsenal. However, it’s crucial to execute it correctly in order to ensure that –
you get the most out of it. Here’s the make-sure-you-follow-this checklist for
your cold mailing campaign:

1. Be extra cautious when setting up your profile picture, writing the Subject line, & the first line of the email, since it is seen before anyone opens the email.
2. Buy burner domains, ie new domains with your business name but with
   different extensions like .com .net .org, etc, because using your primary
   domain on which your website is hosted will be risky since your domain
   reputation goes down the drain if your domain is blacklisted for cold
   emailing.
3. Have a maximum of 3 to 5 accounts per domain and not more, since if you
   have more accounts under a domain for cold outreach, all these emails will
   be instantly unusable if the domain itself loses its reputation or if it is
   blacklisted.
4. Always be super serious about your email address reputation, sign up for
   multiple warmup tools, and subscribe to numerous newsletters and social
   media accounts. Use warmup tools like QuickMail, Mailivery, and Lemwarm.
5. Warm up your emails for at least 14 days and always have low volumes like
   25-35 new emails a day. The total number of emails will eventually be 100+
   if you consider follow-ups and warmup emails.
6. If you want to scale, scale it across multiple domains and emails instead
   of increasing the daily email sent from your existing sending domain.
7. Always have a couple of backup domains and emails just on the warmup, to
   quickly switch when existing emails and domains are blocked or getting in
   low reputation because of higher user SPAM reporting. This will save you a
   lot of time.
8. Limit your links—especially to social networking sites. And try to avoid
   bit.ly and other link shorteners as they’ll get picked up by spam flags.
9. Always write as if you are writing to a single person and not as a mass
   marketing email, add personalization (Text, image, video, or even landing
   pages) where ever it is required.
10. Always prefer a text email over an HTML cold email if you can.
11. Check your email copy for SPAMMY words using various tools. Use tools like
    SPAM checker by Autoklose and Blogiestools.
12. Do an inbox placement test and SPAM test before sending out any campaign and once every week. Use tools like Gmass inbox placement, Glock Apps SPAM tester, etc.
13. Don’t forget to add custom tracking domains to your warmup tools and email-sending tools as a DNS record for the domain. Custom tracking domain (CTD) is adding a subdomain to your main domain. If your domain is krish.com, then you can add a subdomain like track.krish.com, and email tools use this subdomain to “mask” your original links. For example, if your email has 3 links to Facebook, LinkedIn, and Instagram but the email is coming from krish.com, then the recipient Email Service Provider (ESP) might think it’s a SPAM email because it has links to various 3rd party websites. But if you use CTD, your email tools will “mask” your links like track.krish.com/facebook, track.krish.com/linkedin,etc so that the receipt ESP won’t cause any problems while scanning. Adding a CTD is pretty simple, you just need to add a DNS record on the domain that points to a value that the warmup tool and email-sending tool give. It takes less than 2 mins.
14. Buying human-named emails instead of generic emails like info@, contact@
15. Set up SPF, DKIM & DMARC email records on the domains you purchased.
16. Don’t forget to clean & validate your email list with tools like Kleanmail, Clearout, Zerobounce, or Bulkemail Checker. And send only to valid email ids. Your bounce rate should never exceed 5%.
17. And lastly….this might not be news to you, but it’s arguably the most
    important factor when it comes to deliverability: Get your targeting right.
    You improve deliverability by getting a high rate of replies, and a low
    rate of unsubscribes and spam reports. So only send emails to people you
    truly think will benefit from your product.

Bonus: Here are some tools I’ve used to send a cold email:

• PersistIQ — free to start.
• Streak — also free to start.
• Mixmax — integrates directly into Gmail.
• Mailshake — best for just starting in cold outreach.
• Reply IO — has an AI email assistant to help craft
  messaging.
• Lemlist — similar to Mailshake, with multi-channel
  sequencing.

And lastly 3 goldmines for taking inspiration for Email outreach (my personal
favorites) :

• Good sales Email
• Better cold outreach
• Lemlist cold mail template

Happy Cold mailing!

See you the next time buddy - stay healthy, learn and grow with Krish (your
neighborhood marketer). If you'd like to talk about marketing, growth, startups, or cryptocurrency. Please feel free to ping me at krishnak.sigh@gmail.com
Would love to chat.

P.S: LOTS OF LOVE to my Growth Hacker buddies for aiding to this piece.