Howdy, buddy…!
You’re about to launch your marketing campaign, but you have absolutely no clue about targeting. That’s when leveraging your competitor’s audience – could be a good place to start. However, there are little-known ways and methods for targeting your competitor’s audience.
So, without any dilly dallying’. Let’s learn the three most effective secret methods for targeting & leveraging your competitor’s audience. You can execute all these strategies skyrocketing 🚀 your way to growth. Taking your venture to the next level.
- Join the LinkedIn or Facebook event being organized by the companies/ your competitors, and scrap all attendees’ data using Phantombuster, Expandi, or SMBTOOLKIT. Then automate the reach-out over the same platform itself. It can not be done from the live webinar, but only from FB or LinkedIn events page. Numerous events take place frequently on Linkedin. This is an excellent hack for increasing webinar attendance or pitching potential users of your products. Suppose you have an email marketing tool. Look for email marketing events, scrape their users, and then pitch yourself. Since they are already interested in the topic, they are more likely to engage with it. Also, FYI, you can also message anyone who is attending the same event as you. It’s under the Networking tab. You can message 100 to 150 users daily. But please avoid spamming at all costs though.
- Scrap the followers’ data of a company’s social media accounts. Automate
outreach of that platform itself. Use tools like TexAu, and Phantombuster. - When running Google ads, there is a custom segment that allows entering a
website URL(competitor’s URL) & targets a similar audience.
That is, in essence, the strategies aimed at your competitor’s audience.
See you the next time buddy - stay healthy, learn and grow with Krish (your
neighborhood marketer). If you'd like to talk about marketing, growth, startups, or cryptocurrency. Please feel free to ping me at krishnak.sigh@gmail.com
Would love to chat.Ya ya, I do remember the bonus hack. Here you go, buddy.
- This one is to leverage the competitor’s Twitter account specifically. Here’s the step-by-step way to do that:
- Create a list of your competitors’ social accounts.
- Monitor their @mentions & brand name using Tweetdeck or Twitter search.
- Identify people complaining about them. They may have issues with Price, Downtime, Bugs & errors. Poor UX, Poor support, etc.
- Reach out to the person complaining & suggest your product as an alternative. This you can either do publicly or over DM.
- Consider an incentive as a way to open the conversation: “I’d be happy to give you a discount if you’d try our alternative.”
